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23 years of research have been channeled toward Sulwhasoo’s signature “first step” Korean herbal medicine-based serum
The fifth generation JAUM Activator™ is more powerful than ever as an essential anti-aging booster that stimulates the skin’s natural ability to rejuvenate itself every day.
Bestseller serum product. Sulwhasoo sells 1 product every 10 seconds*
- 400,000 customers** have purchased 10 or more bottles**
- Ranked no. 1 in the anti-aging and serum category for 7 consecutive years***
(*January ~ December 2018, based on cumulative sales in Korea/ **Based on in-house data extracted by AmorePacific for customers who have purchased the First Care Activating Serum product since its launch in 1997 to 2019/ ***2013 ~ 2016, Beaute Research Korea)
Fifth generation JAUM Activator™ awakens the natural power of the skin
A “data-mining prescription” that delivers the perfect combination of ingredients to optimize the anti-aging benefits.
Activate your skin’s natural abilities, to rejuvenate it with just one bottle a day
SKIN YOUTH INDEX
Total anti-aging index that intuitively shows Sulwhasoo’s skin improvement based on 6 indexes(Hydration / Radiance / Translucency / Wrinkle reduction / Brightness / Skin barrier).
- Improved Hydration : +10.76%
- Improved Radiance : +7.64%
- Improved Translucency : +1.6%
- Reduced Wrinkle : -4.85%
- Improved Brightness : +1.7%
- Skin barrier (Improved Moisture loss) : +16.98%
* Clinical Trial Results | Subjects: 32 subjects (ages 35~59) / Trial Period: August 26, 2019~November 29, 2019 / Testing Agency: P&K Skin Research Center Co., Ltd.
* SKIN YOUTH INDEX | Standard score of clinical test result, Skin before improvement 100.
SKIN YOUTH INDEX
Improvement of total anti-aging index based on 6 indexes
- Skin barrier
Benefits of the First Care Activating Serum are proven to be 99% by consumers worldwide
- Improved Skin Condition : 97% (In the following morning)
- Comfortable skin experience : 99%
- Moist and smooth skin texture : 98%
- Firmer Skin : 94% (In the following morning)
- Stronger protective skin barrier : 96% (Expected Benefits From Long-Term Use)
- Healthier skin : 97% (Expected Benefits From Long-Term Use)
How to Use
- After your morning and evening cleansing ritual, apply three pumps to damp skin with your fingertips and press serum into skin with an open palm for optimal absorption.